Hillier Consulting specialises in integrated strategies, synchronising PR, marketing, news management, advertising and social media.
Effective stakeholder management, including internal communications, ensures carefully honed messages reach the right audiences at the right time.
Cost and efficiency savings are immediate, clear and measurable.
Public perception, brand value, corporate reputation and business performance are all improved. And tactical flexibility ensures your organisation is equipped to respond rapidly to evolving commercial and political situations.
With many years in news management, handling some of the UK’s biggest stories, Hillier Consulting is expert at setting corporate narrative. In consultation with our clients we set media strategies to underpin and help drive corporate, policy and business objectives.
Instinctively scanning the horizon ensures we are not reactive, rather we plan with flexibility to take advantage of, and thrive upon, the unexpected.
Understanding how media works and ensuring journalists have the information they need to achieve accurate, balanced reporting is fundamental to good media relations. In a post-truth era of fake news and 'alternative facts', credibility has never been more important.
Stakeholders have never been more important or more influential. Social media has transformed the way and speed stakeholder groups communicate and bring influence to bear. Identifying and engaging proactively, and positively with stakeholders is essential if an organisation is to own its story and control its narrative.
Stakeholders such as employees, supporters, purchasers, subscribers may all act as champions and brand ambassadors. Ignored and unattended they may generate and spread dissatisfaction and ill-will toward a brand or business. As such, they are agents for change - good or bad.
Hillier Consulting can help you manage and engage positively with your stakeholders to harness their power and influence.
The violent murder of a north London head teacher by one of his pupils; managing international media during the funeral of Diana, Princess of Wales; an outbreak of Equine Herpes Virus; allegations of fraud and gerrymandering; a school bus crash - just some of the serious matters handled confidently, skilfully and quietly by Hillier Consulting.
Crisis management is a challenging combination of managing fast-moving operational, commercial and political issues whilst ensuring the long term strategic implications of decisions made under pressure, do not compromise an organisation's future stability and success. It is perhaps the most important skill in corporate communications.
Hillier Consulting creates memorable and effective advertising campaigns. Currently running several successful local, regional and national campaigns, our ads are cost effective, delivering results by raising brand awareness, driving up sales and contributing to increased profitability.
We also assist clients by managing the pitch process and advising on the appointment of a new ad agency. And we can brief and direct third party creatives on behalf of a client.
We have many years experience in media buying, negotiating rates, positions and added value extras. Streamlining media buying and rewriting SLAs and contracts for one client achieved an immediate six figure saving, and significant improvement in response rates and stand-out within a crowded sector.
High quality images are essential for dynamic, content-rich, online, digital and print communications. Hillier Consulting commissions, briefs and directs professional photographers on advertising, corporate and editorial shoots.
Using the latest Fujifilm Pro and Canon EOS full-frame and APS-C professional equipment we shoot original photography for clients. Recent assignments include annual report and brochure photography; editorial; social media and portraiture.
Using sophisticated post-production and editing software, Hillier Consulting ensures photography is fine tuned to match precisely the requirements of the intended platform and audience.
Websites, Blogs, Social Media
Effective communications, stakeholder engagement and news management requires seamless integration of social media.
Social media is a rapidly and continuously evolving universe. Apps rise and fall, their success dictated by events, trends, capricious influencers and user groups.
Managing social media is as much about tracking and monitoring behaviours of influencers and segmented target audiences as it is about crafting smart, well-timed messages. We support clients by publishing blogs, designing websites, drafting social media policies and advising on use of Twitter, Snapchat, LinkedIn, Instagram and Facebook.
And we create terrific EDM and digital marketing campaigns.