Andrew Hillier has been appointed to the Judging Panel for the prestigious Lithuanian national PR industry awards. The PR Impact Awards is the premier annual competition for communication projects in Lithuania, culminating in a major annual conference featuring a glittering awards ceremony. Organised and managed by Lithuania’s two largest professional communications bodies – the Lithuanian Communication Association (LTKA) and the Communication Industry Association (KIA), the event is in its twelfth successive year and in 2025 takes place in Vilnius on Thursday, 12 June.
Following my work on last year’s EACD European Communications Excellence jury panel and presenting the 2024 award at the EACD Summit, I am proud to be appointed to the jury panel for the prestigious Lithuanian PR Impact Awards 2025.
Over recent years I have noticed the submissions to the PR Impact Awards steadily increase in quality, delivering significant impact in Lithuania and neighbouring countries. The PR and communications sector in Lithuania is clearly thriving and brimming with talent.
A formidable judging panel
Andrew joins a formidable panel of judges who will carefully scrutinise each submission. Points are awarded for Strategy, Creativity and Innovation, Implementation, Project Results and Evaluation. The finalists will go on to make live presentations to the Conference on 12 June.
2025 conference theme
This year’s conference theme is “Communication ROI.” Discussions and debate will focus on how leadership, values-based principles, and measuring communication impact help organizations grow, even in times of uncertainty.