Hillier Consulting has devised and delivered the new integrated communications, media, public affairs and engagement strategy for one of the UK’s leading social housing providers. Providing support and access to quality housing for key workers and low-income families the organisation has more recently developed into a leading campaign group in the fight against discrimination, poverty, social injustice and the difficulties faced by disadvantaged neighbourhoods.
An elegant integrated communications solution delivering step-change improvement
With extensive experience as a chief officer in social policy, local and regional government and multi-agency task-force solutions to major societal challenges, Andrew Hillier has with Hillier Consulting led the creation and delivery of an integrated, multi-channel communications, engagement and public affairs strategy to support and help drive the organisation’s groundbreaking work. A new identity, brand and website have also been produced.
Restructuring communications and public affairs
The complex, previously disparate but interconnected work of the organisation is now streamlined into three headings, Homes, Families, Action each with its own colour theme within the overarching group identity. Exemplified in the new AspireWest website, the functional branding is applied across social media and sets easy-to-reference information and messaging categories. The key colours visually differentiate between service provision across the organisation’s range of activities – such as home maintenance and house building, family debt counselling, literacy and health through to parliamentary lobbying and local authority policy initiatives.
Commenting on the solution showcased today, Andrew said: This is a considered approach to a significant communications and organisational challenge and we are thrilled with the result. The step-change improvement is not just to communications practice, but by the way the organisation is perceived and is now positioned to effectively convey its expertise, capability and pragmatic delivery of real-world solutions to the challenges facing disadvantaged families and the homeless.
The Hillier Consulting proof of concept website can be viewed here and the AspireWest project is described in further detail under Case Studies on this website. This major project follows Hillier Consulting’s communications and corporate affairs leadership at Thorngate Churcher Trust which may also be explored on this website.