Hillier Consulting last night celebrated the successful launch of a major new series of live events for Rossdales Hertfordshire, one of Europe’s top equine ambulatory veterinary practices. The launch event follows months of careful planning, media interest and PR activity.
Peak Performance presentation linked with GBR Olympic equestrian team event
Months of detailed planning and a carefully orchestrated and phased communications plan integrating PR, print advertising, social media, online and email marketing came to fruition last night (9 August 2016) with the unqualified success of the launch of a new series of live interactive events for Rossdales Hertfordshire. The evening event, titled Achieving Peak Performance, was timed to dovetail with the GBR Olympic equestrian eventing team competing in Rio.
Meticulous communications planning leads to success
A capacity audience attended a series of presentations and question and answer sessions by a team of experts who entertained and educated in equal measure. Event planning, management and logistics was handled by Hillier Consulting who also devised and implemented the pre-event communications campaign. Hillier Consulting also designed and managed the production of the staging and exhibition panels.
Susanna Ballinger, Rossdales Hertfordshire managing partner and head vet said today:
Last night was a tremendous success thanks to the presenting team, all our guests and Hillier Consulting who delivered beyond expectations.
Susanna added:
Many weeks of careful planning and meticulous PR and marketing went into last night’s event – the hard work and attention to detail at every stage clearly paid off. I am already discussing plans for our next live event and I will definitely be asking Hillier Consulting to plan and manage another success.