Hillier Consulting launches a new advertising campaign for Rossdales Hertfordshire. The consultancy has negotiated rates and selected positions across a range of titles and applied a bold creative approach to properly reflect and promote the values and offering of this premium equine brand.

A bold new media strategy

Hillier Consulting today (4 April 2016) launches a new creative and media strategy for Rossdales Hertfordshire, one of Europe’s leading equine ambulatory veterinary practices. The new strategy delivers bold full-page ads in lifestyle titles across the firm’s service area. The ads ensure cognitive assonance among current clients and promote the prestige and expertise of the practice to prospective new clients.

Specialist and lifestyle print titles and online to significantly raise awareness

Hillier Consulting, in a full-service approach, has also negotiated all media rates across the print titles and secured online publication tie-ins. The titles have been selected to target the full range of current and prospective markets whilst raising the practice profile throughout the region.

Dr Susanna Ballinger MRCVS, Rossdales Hertfordshire managing partner and head vet said at the launch:

I am thrilled with the new campaign. We will be reaching a wider, more affluent and influential target market. And our long standing clients will be pleased and reassured by our premium presence in the publications they read.

Susanna added:

This a major shift away from our usual marketing and advertising activity. The entire team at Rossdales Hertfordshire is excited and inspired by our new higher profile which is much more in keeping with the quality of service we provide for our clients.