Hillier Consulting today launches a new premium brand it has created for the major new equine veterinary practice, Ballinger Equine. Hillier Consulting is responsible for Ballinger Equine’s business plan, launch strategy and its ongoing corporate communications, marketing, online and advertising activity.
Hillier renews creative collaboration with Grimwood
Hillier Consulting today proudly unveils the new corporate identity it has created and launched for Ballinger Equine Ltd, the UK’s new premium brand equine veterinary practice. Andrew Hillier approached one of the world’s leading commercial fine artists, Brian Grimwood, to work on the project. Morten Saether, the world renowned, multi award winning advertising creative director and artist, based in Oslo was also enthusiastic to join the team. Working to Hillier Consulting’s clearly-defined brief, the three have together created a striking and contemporary identity for the new business.
New corporate identity and brand manual
Andrew Hillier said today:
I am excited and proud of what we have achieved with the ID for Ballinger Equine. Working with Brian and Morten, we have not just delivered to the brief, but we have created something outstanding and special which achieves the dynamic impact required in a competitive, but traditionally conservative sector. I honestly couldn’t have asked for more!
Andrew continued:
I first worked with Brian more than 20 years ago on the branding for a leading company in the dairy foods sector, again a highly competitive, and in those days, conservative industry. That too was a stand-out success and led to further creative and innovative work on product packaging design.
Hillier Consulting has drawn up the corporate ID and brand guidelines and will take the brand forward into applications for a range of own-label product packaging, advertising, marketing and online.
Ballinger Equine’s launch today follows Hillier Consulting’s bold full-page teaser print ad campaign which has featured the central element of the new design, the horse head.