Hillier Consulting has launched its new premium print ad campaign for Ballinger Equine, the award-winning Hertfordshire and East-of-England equine veterinary practice. The new series features the Ballinger Equine brand ambassadors and the Ballinger Equine range of own-brand feed supplements.
Ballinger Equine ambassadors feature in new photography
The team of Ballinger Equine sporting ambassadors has been signed up for the campaign which features the riders, their horses and a featured product in the left-hand half-page vertical outside-edge spot with the opposite right-hand, outside half-page vertical ad featuring the brand and wider range of products. The call-to-action is to purchase the products direct from the Ballinger Equine online pharmacy.
Strapline given new prominence
The strapline, Equine Veterinary EXCELLENCE is featured in the client advertising and marks a new drive in its application across print, online and social media, outdoor banners, flags and event sponsorship. Equestrian sporting events and competitions supported and sponsored by Ballinger Equine will all carry the strapline prominently in key spots in programmes, advertising, PR and social media as well as in event signage, flags and banners on site.
Ballinger Equine clinical director, Dr Susanna Ballinger said of the new advertising: “This is a terrific new campaign and positions the brand exactly where we want it to be. Projection of our brand and sales are important and the innovative media schedule is carefully devised to reach our target market in key geographical areas.”
The campaign is designed to be expanded to cover different products and services and is scheduled to run into and throughout 2020. It will tie in with supporting online and social media campaigns.